Building Web Buzz for Restaurants
We’re highlighting small businesses from around the country as nominated by you, our readers. If your favorite small business is using Twitter to communicate with customers, let us know about it @fbsmallbiz with the hashtag #mysbc, and it may be featured as an upcoming Small Business of the Day.
Small Business of the Day: e-Buzz Edge
Who: Monica Sethi, 38, @ebuzzedge
What: A digital public-relations agency focusing on the restaurant industry
How: Sethi worked for more than a decade with Fortune 500s to help them establish a brand and grow. During the recession, her company shut down, and she noticed how everyone was keeping in touch via Facebook, LinkedIn and Twitter.
“I found myself giving friends and family advice on how to leverage social media services for their business,” she said. “I thought: ‘This would be perfect for restaurants.’”
Sethi then approached a popular restaurant, Coco Sala, in the D.C. area, and asked if they would be interested in social media branding services. From there, e-Buzz Edge was born.
Where: Washington, D.C.
In her own words: “We know how to tap into the conversations taking place around a restaurant. We also define strategies for connecting with those people and, where possible, enlisting them as brand ambassadors.”
To view more Small Businesses of the Day, click our interactive map.